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If I told you there is a way to consistently contact your customers with offers, invitations, coupons, specials, discounts, service changes, product updates, and any other information you would like to give them, for FREE, what would you say?
If I said you could reach practically ALL your customers, take only about 10 to 15 minutes of your time, spend very little money, and know that the information was in your customer’s possession almost instantly, ready for them to act on, would you be excited?
If I also mentioned you could customize your message for each one of your customers, use their first name in a friendly, familiar style, and create a personalized communication exclusively for each individual, at absolutely NO cost, would you even believe me?
There is only one tool I know of that can accomplish all of this, and a lot more. That tool is small business email marketing, and it’s simpler, easier, and faster to get up and running than most people think. If you have ever thought you might like to use small business email marketing to reach out to your customers and prospects, but were uncertain about how to proceed, you need to keep reading.
Armed with a few basic tools and tactics, you can harness the power and flexibility of small business email marketing to get your laser-focused sales, advertising, and marketing messages opened and read by your target audience.
Every day, over 60 Billion email messages are sent… that’s Billion with a “B”! Unfortunately, most of those are SPAM or pornographic. Of the remainder, most will never be opened, and many of those will never be read.
If you would like to beat the odds and put your small business email marketing on the fast track to hyper-effectiveness and responsiveness, you just need to master a few basic techniques.
Your competition is most likely using email marketing to reach out to their customers and prospects… and yours! To even the playing field, or gain an advantage over your competitors, you should definitely add email marketing to your arsenal of tools and techniques.
Ben Fesxbe is a small business consultant and marketing professional specializing in email and internet marketing for off-line businesses. His website offers a FREE course on how to use email to market your small business. This text must remain intact for all re-publishing purposes, including all live text links. © 2007 by Ben Fesxbe.

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