May 25, 2008
I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind thought for all those other publishers out there that do everything manually, and who really take the time to get down to a ...
May 25, 2008
1. Don't bury your subscriber form, place it on your home page and or every page and make it VERY easy to find.
2. Add a one-liner to the byline section of your online published articles. For example: "You can subscribe to [name]'s free e-newsletter by visiting [URL]."
3. Give people an additional incentive to subscribe. Give them a free ebook or ecourse that has valuable ...
May 25, 2008
Your ezine builds customer confidence and trust when you give free tips, articles, and resources. Clients and customers buy only when they trust you. Expand your email subscriber list seven ways for eventual big sales.
1. Network offline.
Visit professional like-minded networking groups. These groups usually meet once a month, have speakers, and networking time for you to mix with other professionals. You will get valuable information at these meetings ...
May 25, 2008
Im working on a report for a company that puts out a newsletter on a monthly basis.Their open rate and clickthrough rate are somewhat above industry averages. But I still wonder if they could do better.Heres whats happening. Their newsletters have a purpose. Each issue promotes various services and provides links to more information on their site. And the writing is excellent. The tone is both personal and ...
May 25, 2008
1. Give Incentives Give people an incentive to subscribe to your e-zine. Offer them a freebie if they subscribe. It could be a free e-book, free report, free advertising, etc. Make sure the freebie will attract your target audience. 2. Joint Venture Joint venture with a similar e-zine. Combine your subscriber bases together and publish one e-zine. Edit and publish each issue together. You both will ...
May 25, 2008
After you've spent countless hours creating and publishing your own newsletter online, you still have to consider the fact that merely adding it to your website will not make it an overnight success.You need to attract subscribers. There are several fairly easy ways to accomplish this goal.1) Add your ezine details to every directory listing you can find online. There are a number of comprehensive websites devoted primarily ...
May 25, 2008
You find a Web site or receive an email about an online store with cool products that you'd like to order, but not right now. Either you file the email or bookmark the Web site. How often do you proactively return to the email or Web site? For me, the percentage is miserably low and my bookmarks file is hey-uuuge.If getting people to your Web site is a ...
May 25, 2008
Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.While sometimes you'll have dozens of content ideas, other times you'll find yourself staring at a blank computer screen, grumbling that its publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas ...
May 25, 2008
During the free e-zine publishing teleclasses I offer every month, I always get a few people who say to me, "You know, publishing an e-zine sounds great, but I just don't think I have the time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an e-zine."If this is your case, you may want to consider one of these ...
May 25, 2008
While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?Print this out and check those you already do, and note those you should "get a move on."___ 1. Tell your clients, associates, and friends. Send out one of your best issues (or your first issue) as a sample issue, inviting them to ...